Kavita Shah Awasthee
Behind every successful and enduring brand is a dedicated founder, and for Poshakh Fabrics, that visionary and backbone is Kavita Awasthee. Poshakh was launched in 1996 by the wife-and-husband designer duo, Kavita and Rahul Awasthee, with a core philosophy: to work exclusively with natural fabrics during a time when synthetic materials dominated the market. This commitment to the rich heritage of Indian textiles forms the deep, personal foundation of their work.
For nearly three decades, Kavita has been the heart and soul of this Pune-based tailoring house, transforming it into a symbol of uncompromising quality, perfect fit, and bespoke tailoring. As a celebrated Fashion Designer, she has earned a reputation as a patient listener and brilliant advisor, specializing in customized designing and tailoring of ladies' formal, traditional, and corporate wear, including bespoke blazers.
Her role goes far beyond proprietorship; Kavita actively oversees the meticulous processes, from selecting pure cotton and silk fabrics sourced from over 14 states of India to the final fitting. She ensures that the legacy of flawless craftsmanship is upheld in every stitch, serving over 5,000 clients worldwide. It is this unwavering standard, born of decades of experience in Pune, Maharashtra, that propels Poshakh Fabrics onto the global stage, ensuring the bespoke touch and attention to detail remain perfectly stitched into every piece delivered worldwide.
Avani Awasthee
The transition of heritage brands into the digital future often requires not just technological expertise, but a fresh, globally conscious perspective. Stepping into this pivotal role is Avani Awasthee, the next-generation leader who is poised to expand Poshakh Fabrics’ footprint by spearheading its dedicated online presence. Having already established herself on a global stage as an award-winning environmental crusader and digital influencer, Avani brings a compelling blend of international awareness and commitment to sustainability directly to the fabric house. Her mission is clear: to fuse the legacy of quality craftsmanship, perfected by founders Kavita and Rahul Awasthee. This transition is rooted in more than just business; Avani has spent her life observing the passion and meticulous standards set by her mother, Kavita Awasthee, inheriting an innate understanding of every thread and textile. She now marries this deep-seated knowledge with a modern, transparent, and eco-conscious e-commerce strategy. Avani's leadership marks the beginning of an exciting chapter, promising to deliver Poshakh Fabrics' exquisite materials to a worldwide audience while upholding a deep commitment to responsible practices.
Our Legacy — Built on 33 Years of Trust
Poshakh Fabrics is more than just an online clothing store; we are a legacy. Our story began in 1992 on FC Road in Pune, founded on a simple principle: fabric quality should never be compromised.
For over three decades, we have been the trusted destination for women seeking truly long-lasting, high-quality kurtis, dresses, and ethnic wear. Our reputation was built stitch by stitch and customer by customer. We are masters in textile selection and tailoring, which ensures every garment not only fits beautifully but withstands the test of time, becoming a cherished piece in your wardrobe.
We believe that high-quality, timeless Indian fashion should not be a luxury—it should be a standard. That standard is the Poshakh promise.
Section 2: The Online Evolution: Bridging Tradition and Trend (H2)
After 33 years as a beloved local establishment, we are thrilled to bring the Poshakh experience online. Our vision is to combine our deep, traditional knowledge of fabric and tailoring with the needs of the modern, busy woman.
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Our Promise: The fabric and craftsmanship that delighted customers in our Pune store are the exact same standards applied to every item on
www.poshakhfabrics.com. -
What We Offer: We specialize in Designer Kurtis, effortless Co-ord Sets, and unique, flattering dresses—all designed with comfort and elegance in mind. We use the pure cotton and premium blends that our customers have trusted for decades.
Section 3: The Story Behind Our Maternity Wear Line (H2)
While our brand is rooted in tradition, our growth is fueled by real-life needs. The launch of our high-quality Maternity Wear collection came from a deeply personal experience.
When founder Kavita’s own daughter became pregnant last year, she found that stylish, comfortable maternity and nursing clothes were hard to come by. The options were often shapeless and low-quality. This realization sparked a new mission: to create a line of chic maternity kurtas with concealed nursing zippers that make expectant and new mothers feel supported and beautiful. Our maternity wear is a tribute to motherhood, designed with both quality fabric and practical functionality.
Section 4: What Sets Poshakh Fabrics Apart? (H3)
We aim for perfection in the details that matter most to you:
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33-Year Fabric Authority: We guarantee superior fabrics that won't fade or shrink.
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Tailor-Made Quality: Our attention to fit and finishing ensures your clothes feel custom-made.
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Customer-First Mission: We are responsive, helpful, and committed to your satisfaction.
Ready to wear 33 years of quality?
Contact Us
We are here to help! Please reach out to us with any questions about our products, your order, or for general inquiries.
Email: kavita@poshakhfabrics.com
Phone: +91-9096725484
Address: 1145, SADASHIV APARTMENTS, F.C.ROAD, SHIVAJI NAGAR, Pune, Maharashtra, 411016 Pune MAHARASHTRA 411016
Business Hours: Monday to Friday, 9:00 AM - 5:00 PM IST]
You can also use the contact form below to send us a message directly.
Why Poshakh ?
Poshakh Fabrics: Authentic Luxury Indian Handloom Textiles and Ethnic Wear
Poshakh is more than just a brand; it is the ultimate destination for Luxury Indian Handloom and Traditional Indian Textiles. We specialize in exquisite, meticulously crafted garments—from timeless silk sarees to custom-designed fabrics—rooted in centuries of Artisan Craftsmanship. What truly sets Poshakh apart is our commitment to showcasing the complete tapestry of India: we proudly source and feature exceptional handloom fabrics from all the states of India, reflecting a profound national weaving heritage. When you shop with Poshakh, you invest in a piece of heritage, an heirloom of unparalleled purity and artistry. We offer a curated experience for the high-end consumer, blending tradition with modern sensibilities.
The Poshakh Heritage: A Legacy of Hand-Woven Excellence
Our journey begins where the thread meets the loom. Poshakh’s core philosophy is built upon preserving the rich Handloom Heritage of India. Our roots trace back to the ancient weaving traditions of Varanasi, Kanjivaram, and other renowned textile hubs. We are driven by a deep commitment to empowering the master weavers, ensuring their generational skills are not only protected but thrive. Every textile we offer reflects a story of dedication, sustainable craft, and fair partnership. Unlike mass-produced apparel, each Poshakh piece is a labor of love, embodying the soul of true Indian artistry.
Curating the Poshakh Collection: From Sarees to Suits
The Poshakh collection represents the pinnacle of Ethnic Wear Online India. We are uncompromising in our selection process, sourcing only the finest Pure Silk Fabrics and employing Authentic Weaving Techniques to create pieces designed for enduring elegance. Our inventory is carefully segmented to meet the diverse needs of our discerning clientele, ensuring exclusivity and unmatched quality in every thread.
Poshakh Sarees: Luxury Hand-Woven Sarees Online
Our signature offering is the Luxury Hand-Woven Sarees Online collection. Featuring Banarasi silks with intricate Zari work and robust Kanjivaram weaves, these sarees are selected for their fluidity, sheen, and the enduring strength of the weave. Each saree is an investment piece, guaranteed to be a focal point for any celebratory occasion.
Poshakh Dupattas: Silk Dupattas for Bridal Wear
The Poshakh line of dupattas is meticulously crafted, focusing on fine detail suitable for formal events and Silk Dupattas for Bridal Wear. From sheer Chanderi silks to heavily embroidered Banarasi masterpieces, these pieces serve as versatile accents, adding depth and luxurious texture to any ensemble.
Bespoke Services: Custom Indian Fabric Design
For the client who desires true exclusivity, our Custom Indian Fabric Design services allow for complete personalization. Working directly with our design team, including our entity lead, Avani Awasthee, clients can specify weaves, patterns, and colors to commission Bespoke Indian Fabrics that are uniquely theirs, perfect for couture garments or bridal trousseaus.
Sustainability and Ethical Sourcing at Poshakh
As conscious consumers look for transparency, Poshakh proudly stands as a Sustainable Handloom Brand India. Our environmental commitment involves utilizing natural, low-impact dyes and minimizing waste throughout the production cycle. Our social commitment is rooted in providing stable, equitable wages and fair working conditions, ensuring that our Ethically Sourced Indian Fabrics directly support the economic upliftment and creative freedom of our artisan partners. We believe that true luxury should be responsible.
Why Choose Poshakh? The Promise of Authenticity
In a market saturated with imitation, Poshakh answers the question, What is Poshakh known for? with an unwavering commitment to authenticity. We offer investment-grade textiles with the guarantee of purity, verified sourcing, and unmatched craftsmanship. Choosing Poshakh is choosing longevity, heritage, and the assurance that you possess an authentic piece of art.
We invite you to explore the legacy woven into every Poshakh collection. Browse our full range of Poshakh Fabrics today or book a virtual consultation to commission your own Bespoke Indian Fabrics.